In order to ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:
* Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
* Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.
* Direct user attention to the ads using arrows or other graphical gimmicks.
* Place misleading images alongside individual ads.
* Place ads in a floating box script.
* Format ads so that they become indistinguishable from other content on that page.
* Format site content so that it is difficult to distinguish it from ads.
* Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".